Piggly Wiggly opened its doors in 1916 in Memphis, Tennessee, when founder Clarence Saunders revolutionized grocery shopping by introducing the world’s first self-service store. Before then, customers handed lists to clerks who gathered items behind the counter—but Saunders’ idea let shoppers browse freely, choose their own products, and enjoy lower prices thanks to reduced labor costs. The concept took off, spreading quickly across the country and shaping the modern grocery industry. Built on that same foundation of convenience, value, and Southern hospitality, Piggly Wiggly continues to serve communities with affordable, high-quality food—and now proudly brings those traditions to the table through our catering services, making it easier than ever to share good food and good company.